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A sober fashion shopping culture

A part of developing Eco awareness is the ability to understand the need of a more sober shopping culture, buy less but with better quality

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We’re so trendy we can’t even escape ourselves, denim icon Kurt Cobain

Kurt Cobain, denim Jean’s style icon written by Kenneth @ Buddha jeans The Denim jean’s style and iconic moments within the history of fashion culture We are in the middle of a new denim revolution;...

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2013, time for a reality check

Can we predict anything about the future? A reality check can tell us something about the future. A well-known media guru of the last century said that only by understanding the present there is...

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Bored? A punk rock fashions look book and statement

Bored? Artwork by Michael Costiff prints on cotton canvas. Please do not reprint or reuse without any permission of the artwork artist or owners permission. Please look at the bottom of this post Punk...

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H&M are playing tricks with their figures in the sustainability reports

One of the biggest fast fashion chains throughout the world decided long ago to go sustainable; however, what is facts and what is fiction? Over the last months, I see large corporations use millions...

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2013 the year sustainable and Eco fashion reached the mainstream consumer?

Why is it a foundation today for growth of a sustainable consumer?Latest posts how do the new Eco, and sustainable consumer look like? The post described status of a brand-new type of eco consumer...

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Why is it a foundation today for growth of a sustainable fashion consumer?

This posts contains the research slideshow about the new sustainable consumer. Sustainable fashion design is not a fad, a long lasting trend nor a mega trend; it has become a new way of living....

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What kind of actions is necessary to improve sustainable fashion ahead?

Success factors for a better fashion future. What kind of actions is necessary to improve sustainable fashion ahead? What are the success factors and how can we improve it long-term and short term?...

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Research, the sustainable fashion consumer, yesterday, today and tomorrow

The Sustainable fashion consumer, yesterday, today and tomorrow is a slideshow based upon research from REACT, RISK; Ford Trend book 2013 and fashion futures 2025 posted over the last weeks. How do the...

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